Level 6 Diploma in Tourism and Hospitality Management

  • OTHM – EQF Level 6
  • 630 total hours

Course Description

The Advanced Diploma in Tourism & Hospitality Management (OTHM Level 6) is an advanced higher education programme delivered with the scientific endorsement of IUL Telematic University. The course provides the recognition of University Credit Units (CFU) pursuant to art. 14, paragraph 1 of Law 240/2010, enabling participants to include the programme in their academic curriculum. The programme develops advanced competencies in strategic marketing, tourism policy and planning, organisational behaviour in multicultural contexts, digital technologies applied to tourism, and applied research, with an approach oriented towards critical analysis and the management of complex global scenarios. Delivered in English, the diploma is approved and regulated by OTHM Qualifications (Ofqual). Participants who wish to do so may also access, through OTHM recognition, Top-Up Degree and Master's programmes at affiliated British universities, with the possibility of progression to the higher level (OTHM Level 7).

The programme aims to train professionals able to critically analyse tourism markets and policy contexts, evaluate organisational performance in multicultural settings, conduct research using advanced methodologies, manage digital distribution channels, and develop integrated marketing strategies for international tourism destinations and organisations. Upon completion, participants will have acquired competencies applicable to managerial roles in the tourism and hospitality sector at national and international level.

The programme is open to candidates aged 18 or over who hold at least one of the following: OTHM Level 5 Diploma in Tourism and Hospitality Management or equivalent; Bachelor's degree or equivalent university qualification; Mature candidates (over 21) with proven managerial experience in the sector. Non-native English speakers are required to demonstrate an adequate level of English language proficiency.

N. MODULE HOURS
1 Strategic Marketing — analysis and segmentation 40
2 Strategic Marketing — trends and research 40
3 Tourism Policy — scenarios and policy 40
4 Tourism Policy — planning and destinations 40
5 Organisational Behaviour — structure and performance 40
6 Organisational Behaviour — cross-cultural and HRM 40
7 Technology — digital channels and systems 40
8 Technology — trends and legal implications 40
9 International development — theories and context 40
10 International development — impacts and projects 40
11 Applied Research — philosophy and design 40
12 Applied Research — analysis and outputs 40
13 Internship 150
TOTAL HOURS 630

▸  Strategic marketing specialist / Brand manager in international tourism

▸  Tourism policy analyst / Destination manager

▸  International business development manager

▸  Digital strategy manager for tourism organisations

▸  Access to top-up degree programmes in the United Kingdom